Step by Step to Analyze the Buyer Persona of a Client
Analyzing the buyer person and being able to put yourself in their place is essential for the text to dialogue with the audience of a certain segment. Therefore, this reflection…
Crowdsourcing: What It Is and How It Fits Into Digital Marketing
Creativity and innovation are essential to any content marketing strategy . To attract the consuming public it is necessary to be creative, the public is eager for novelties.It is due…
How to See Google Results From Another Country
If you want to find international information with greater certainty and effectiveness, you must know different techniques immersed in the configuration of the Google search engine, and more!Valentina GiraldoJun 2,…
5 Public Speaking Tips to Deliver Confidence in Your Presentations
The great speakers of our history are renowned for their persuasive power and eloquence in defending their ideas. In this post, we’ll detail the concept and give you a list…
How Has the Evolution of the Marketing Professional Been in the Digital Transformation?
Technology is generating profound digital transformations in various fields of society.Professionals, from the most diverse areas, are daily impacted both by a new form of consumption that empowers customers by…
Learn About the Best Programs to Create an Interesting and Attractive Website
Nowadays creating a web page is very simple thanks to the great variety of programs and CMS’s that are available to us.In fact, the biggest problem is not how to…
What Is Java? Know the Peculiarities of This Programming Language
To know how to program in computer tools in order to create applications and processes on various devices, it is necessary to understand and master a language that is widespread…
Pharmaceutical Marketing: What Does It Take to Win Over the Public?
The economic crisis has affected many market segments, including pharmacies and drugstores. In addition to this problem, increased competition has forced a change in attitude on the part of these…
Buzzsumo: How to Use the Buzz Tool in Your Marketing Strategy
Has it already happened to you that you or someone from your marketing team has an idea for the production of content that, surely, will be loved and shared by…
Content Manager: What Does This Professional Do and Why Is It Important in a Marketing Strategy?
When creating, managing and coordinating all digital material within a Content Marketing strategy , whatever its main objective, the figure of the Content Manager emerges as the masterpiece to execute…
Who Founded Google? Meet the Creators of This Giant Company
Before the creation of the most famous search engine in the world, finding information of any kind has never been easier. But of course I mean Google! However, have you…
Data Governance: Learn About This Concept and What Benefits It Brings to Companies
data governanceIt is no secret to anyone that companies have always used data to achieve their goals.However, over time the way they are used and the importance they have for…
Mass Media: What Are They and What Are Their Characteristics?
mass mediaThe mass media or mass media emerge as the perfect complement to disseminate, at a mass level and without discrimination of the public, any important or relevant message with…
Rock My Business: How Aliat Universidades Achieved a Powerful Online Presence in 1 Year
In states like Puebla, CDMX and Veracruz, you could propose to go to a new university every day and the year would not be enough to visit them all. This…
What Is Css and What Are Its Functions on the Internet?
relationship between marketing and programmingWhat is CSS?The CSS (Cascading Style Sheets), in Spanish Cascading Style Sheets, was developed by W3C in 1996.It is called Cascading Style Sheets because the characteristics…
Use the Empathy Map to Further Direct Marketing Actions for Your Buyer Persona
content for the corporate imageOne of the great challenges of marketing is understanding what the consumer wants, thinks and needs. Despite being simple bases, it is complex to have a…
What Is the Organizational Development Process in Companies?
In the digital age, companies must keep in constant movement and evolution to achieve their objectives and one of the most widely implemented techniques today is organizational development.In this article…
Everything You Need to Know to Get Results With Advertising on Social Networks
social media advertisingAdvertising campaigns on social networks are important to potentiate communication actions on these platforms and, thus, scale the results.Another important issue: paid media on these channels also help…
Marketplace: What It Is and How to Boost Your Sales Through an Online Platform
Unlike the concept of ecommerce , Marketplaces are like online shopping centers.You want to know more? In this post we are going to explain what a Marketplace is, what is…
What Is a Web Server and What Is It for on the Internet?
Have you ever wondered where all the content of your digital marketing strategy that you upload to your website is located?It is, then, on web servers. These are fundamental for…
What Is an Entrepreneur? Know the Essential Characteristics That Define It
Among the ideals of life that many people draw for themselves, entrepreneurship is part of many of them, especially in the era of digital transformation . But what is being…
Know 4 Examples of Biography and the Characteristics of This Kind of Texts
biography exampleA biography is a narrative text that tells the relevant events in the life of a person in chronological order to understand their personality, motivations, problems and the background…
Get to Know the 51 Best WordPress Themes to Implement on Your Blog!
We are going to present you a complete list of the best WordPress themes on the market to download for free and start publishing on your blog. Do not miss…
What Is Newsjacking and How Can You Apply It?
newsjackingLike everything in life, marketing has had to evolve and adapt to current trends.Consumers behave differently and with this, some dissemination strategies have become obsolete and new and better ones…
Hardware and Software: Find Out What They Are and What Are the Differences Between Them
At various times in your day to day you resort to the use of hardware and software, many times without even realizing it.Whenever you connect to a social network, make…
5w2h Methodology: What It Is and How It Will Help You Take the Right Actions for Your Company
Have you heard of the 5W2H method? This tool was developed in Japan by professionals in the automotive industry. The objective was to assist in the creation of action plans.In…
Lms: What You Need to Know About a Virtual Education Platform
Using technology in favor of education is a great advantage not only for educational institutions but also for all types of companies. LMS platforms allow the virtual environment to serve…