In states like Puebla, CDMX and Veracruz, you could propose to go to a new university every day and the year would not be enough to Solomon Islands Email List visit them all. This is why being the first to appear is vital.In other words, having a consistent marketing strategy is no longer an option; it is a necessity.In this article you will see how Aliat Universidades ,
in alliance with Rock Content, knew how to understand this reality perfectly and took advantage of the content marketing tool to: Differentiate yourself in the HEI market.Build authority in the educational segment.Consolidate a strong position in the digital universe.If you are interested in knowing how he did it, keep reading!About Aliat UniversitiesAliat is a network of universities with wide coverage that has 7 educational institutions: ETAC University .Valle de Grijalva University (UVG) .University of Advanced Studies (UNEA) .Tapachula Center for Higher Studies (CEST) .Tangamanga University (UTAN) .La Concordia University (ULC) .Corbusé Gastronomic School .
Some of these institutions, such as Universidad ETAC, for example, have more than 50 years of experience offering higher education to thousands of Mexicans in 15 states of the republic. They have 32 campuses and about 55 thousand students, in addition to several strategic allies to teach blended programs in various cities in Mexico.Aliat sees education as a determining factor for social mobility and the key to changing lives. His goal is to give as many young people access to higher education as possible and thus help them reach their full potential.That is why they offer different study modalities: Face-to-faceOnline.Blended.In addition to this, all campuses have an initiative called Aliat Empréndete that seeks to help students find work, encourage them to undertake and create a network of contacts from the moment they are in the race.Since 2015, they have been strengthening the marketing team and promoting improvements to go further.At the end of 2017, they decided to look for an expert in the area of content production to gain ground on the Internet. This is how they discovered Rock Content