Written by sifat islam

Instagram marketing can be stressful without the right automation tools. If your business has more than one account, it becomes almost impossible to carry out everything without some help.

Instagram automation tools help you automate Instagram tasks like content posting, liking audience posts, and comments. You also get valuable insights and analytics about your posts that will help you determine which content works best for your target audience.

Furthermore, automation tools allow you to interact with customers from all your accounts from one dashboard. If you manage more than one Instagram account, you don’t have to shuffle between accounts.

With the thousands of Instagram tools out there, how do you determine the right ones to use? That’s what this post hopes to answer!

However, let’s first talk about why businesses need automation tools.

Why Do Businesses Need Automation Tools?

Save Time

Instead of spending all your time creating content, replying to mentions, and looking for hashtags, you can automate all those processes.

With scheduling, you can create content any time and schedule them for posting later. Once you automate your process, you don’t have to be online to post new content on your account. That can help you to free up time for other activities.

Helps With Content Creation

Instagram automation tools make your content creation process a lot easier. Some automation tools offer content curation or discovery features to help you with your content creation process.

Instagram Automation Tools

Hootsuite is one of the most widely-used Instagram automation tools. It offers content creation, scheduling, image editing features, CRM, and analytics.

The best part about the tool is that you can create and post your content – images, videos, and stories – directly from your Hootsuite dashboard. You can use your Hootsuite from both your desktop and mobile.

The tool allows third-party integration and team management features. Apart from that, the dashboard is clean and intuitive.


Hootsuite offers a free limited plan with 4 paid plans ranging from $19 to $599 per month.

Additionally, all the paid plans have a 30-day trial period to test-run the features.

How to Use the Tool

To create an account, you only need an email account.

For paid plans, you can either get a 30-day free trial or request for a demo, which allows you to get a feel of the platform before committing.

From your dashboard, you can create, schedule, and publish your posts and stories on your Instagram from your dashboard. The dashboard is straightforward to navigate.

You also get access to a content library to create and store posts, images, and stories for future purposes. With the image editing feature, you can edit pictures and create graphics for your posts and stories right from your dashboard.

The analytics features let you track and monitor your content performance across all your Instagram accounts.

Additionally, you can automate your Instagram account security with brand protection features.


  • Schedule Instagram posts and stories from the dashboard.
  • The content library helps you store images, graphics, and posts.
  • Image editing features make it easier for you to edit pictures and create graphics.


  • Paid plans are on the pricier end.
  • When you add a lot of Instagram accounts, your dashboard may become clustered.


Looking for a way to automate your CRM (Customer Relationship Management)? Panoramiq Multiview is perfect for you. With this tool, you can automate and monitor your likes, comments, tags, and mentions.

Panoramic is a Hootsuite app, and comes free for some Hootsuite plans. That also means that you use the app from your Hootsuite dashboard.


The app is priced at $7.99 but is free for Hootsuite Enterprise users.

How to Use the Tool

Firstly, Panoramiq Multiview only works with an Instagram Business account. Before logging in, you must authorise Panoramiq Multiview to work with your Instagram account.

To get started, you have to add the app (buy/activate for Hootsuite’s enterprise users) to your Hootsuite dashboard. When you do that, click on the Log-in with a Facebook button to authorise the tool to access your account.

Once you’ve authorised access to your account (you can add multiple accounts), you can start using the tools.

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