Creating a successful landing page is one of the most important steps for almost any web marketing strategy.

Whether it’s a page aimed at selling, acquiring leads or any other action, if you follow the advice in this article you will be able to maximize the chances of your audience doing exactly what you want.

It seems like a dream? Rub your eyes as much as you want, it’s pure reality! Now all you need to do is figure out how to create landing pages that keep visitors (and your potential customers) with their eyes glued to the screen.

What should a landing page contain? 

So, the goal of a landing page is to lead the visitor to take an action: subscribe to your newsletter, buy a product, fill out a contact form.

What must a landing page contain to be effective and convert?
Here are the elements that characterize it:

  • A captivating title
  • An engaging and persuasive text
  • Message “above the fold”
  • High quality images and videos
  • Testimonials and benefits
  • Guarantee and incentives
  • Call to action
  • Contact form
  • No navigation menu
  • Social buttons

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Let’s see in detail all these elements and how to use them to create effective landing pages.

How to create a complete landing page

  • Captivating title Remember that your goal is to grab the user’s attention, and you need to do it from the start. The header is the first thing anyone who arrives on your page will see, that’s why it needs to be eye-catching and, of course, match the original message the visitor came from. For example, if your landing is linked to an ad in Google Ads , you want to make sure that the header reflects the content of your ad.
  • Engaging and persuasive text
    Well yes, even if the world is now almost entirely visual, words are important.
    What’s more, words are key.
    That’s why you have to choose them carefully and study the content of your landing page so that it leads the user to take a very specific action.
    Not only that, the text of the landing page investor email lists for sale must also be easily scannable by the visitor, who must immediately be able to understand what he is talking about and what the main points are.
    To help you, you can use bullet points or bold to highlight the most important aspects of your page. Above all, don’t forget the watchword: synthesis!
  • Message “above the fold”
    To make sure that your message is received, you should place it as clearly as possible at the top of the page, what is called “above the fold” in jargon. Put simply, the portion of the page that is visible before the visitor scrolls down .
  • High quality images and videos
    There is nothing worse than arriving on a cold page with anonymous media.
    Think about it: would you watch a boring and / or low quality video? Would you stand on a page that looks like something out of the 90s?
    If you want your visitors to watch your media, make sure it is of the highest quality possible!

Effective landing page = funnel 

Your landing page must behave in all respects like a funnel.

If you don’t know what we’re talking about, take a step back and find out what sales funnels are . If funnel marketing is your best friend (or you’re making sure it is), read on.

How does a landing page correspond to a funnel? As we said, the goal of your landing must be to capture the attention of visitors and entice them to take an action.

You will have to lead them down, further and further down, just like in a funnel, passing them from one section to another characterized by the elements seen above, so that each adds a little persuasive power to the previous one.

The main part is the introduction. You need to make sure you’re putting your visitors in the right mindset, making sure they’re ready to step into the next step in your funnel.

How to make a landing page: examples and inspiration

To create a landing page you need to have two characteristics: creativity and patience.

Creativity is essential to find the right ideas and the most suitable contents, and patience … well, to face the various tests you will have to do to be able to create the perfect landing page for your business!

We have already talked about how important it is to put our potential customer in a good mood, and in the right mental frame in order to be definitively converted into a customer. All wonderful, but how to do it?

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