For consumers, television is already much more than a device that is placed in the center of the room and in front of which the whole family gathers at night. Now, the distribution and consumption of Dominican Republic Email List television content is expanding to the rest of the screens, and it is not uncommon for someone to see a series from the tablet or the news from the mobile. In the same way, consumption from television itself has changed, with the popularization of on-demand and streaming online services such as Yomvi or Netflix.
In this context, it is not surprising that the viewing of digital videos has increased like foam, as reflected in a new FreeWheel report, where the figure stands at 32% growth between 2014 and 2015. By They wonder, now that users are increasingly turning to their digital devices to consume video, how many ads are they seeing and where are those ads coming from? And is that as with television, the monetization of online videos is based mainly on advertising, which is why video ads have also experienced a 30% increase.
The first conclusion from the study is that long on-demand content and live videos are driving the online video advertising industry the most. Thus, the viewing of ads in chapters, series programs or movies consumed online has increased by 56%, a figure that comes to nothing, yes, when the 129% increase in ads for live content is analyzed (such as sporting events and other live broadcasts).
If analyzed by theme, currently 32% of ads are being viewed in entertainment videos, while sport accounts for 20% of ad viewings (representing an 83% growth compared to last year) . The third most common category is music videos, which account for 12% of the ads seen.
Computers generate less than 50% of all video ad views
During the past year, for the first time, monetization outside of computers (desktops and laptops) surpassed that of these devices for the first time.
Something that is not surprising if we take into account the growth rate of the viewing of video ads through OTT services (such as Smart TVs, Chromecast or game consoles) which was 76% or through the smartphone, which reached 92%. Ads on video-on-demand services also grew by 10%, and of these, about 20% were viewed from a television, but if only entertainment content, such as movies or series, is analyzed, the percentage shoots up.