Written by sifat islam

Instagram is a predominantly visual platform. If you want to get results from your marketing, your images and videos should be up to standard. Although Instagram has in-built editing tools, those tools won’t cut it every time. You need to be ready to use professional photo and video editing tools for Instagram marketing. Rather than employing professionals every time, with these tools, you can do the editing yourself.

The best part is that most tools are free or affordable and they make advanced editing features easy for you to use.

This article will cover the best photo and video editing tools for your marketing. Before that however, let’s first talk about what these tools can do for your marketing.

Why Should You Use Instagram Photo and Video Editing Tools

Brand Your Photos and Videos

If you’re looking for a way to add your brand name onto photos and videos, editing tools can help with that. With Instagram photo and video editing tools, you can easily add texts, emojis, stickers, or logos.

Save Money and Time

Before the availability of these tools, getting customised graphics and edited images requires the services of a professional which costs money and time.

However, that’s all in the past. With these tools, you can create captivating graphics and videos in minutes. The best part is most tools are free to use.

Instagram Photo and Video Editing Tools

Adobe Lightroom


The Adobe lightroom is a cloud-based photography service that gives you what you need to create, edit, store, organize, and store your photos. You can use the app on all devices – mobile and desktop.

The platform also offers tutorials and community inspiration to learn from other people’s edits in your discovery feed.


Prices range from $11 to $22 per month.

How to Use the Tool

To start using Adobe Lightroom, you need to open an account or buy the app. Adobe offers free trials for all plans. However, you need your credit card details to access it. You can try out the features for 7 days to determine if you’d want to continue.

The advanced photo editing features can help you perfect your photos. With these tools, you can select and edit only a part of the picture instead of everything. With the Profiles and Presets tools, you can save your favourite settings and filters for use when you need them.

Your picture is automatically saved to the cloud. If you didn’t finish an edit and can’t find it on your device, you can easily retrieve it online.


  • The app makes professional editing tools easy to use.
  • The save in the cloud option allows you to edit anywhere.
  • You can bulk edit photos.
  • The pricing is affordable.


  • There is no free version of the app.
  • The free trial comes with an obligation.



SnapSeed is owned by Google and has consistently been in the top-rated photo editing apps on Google and App play stores.

The photo editing app offers a wide selection of editing tools. You can carry out many editing processes, including selective editing, crop and rotate, filters, and special effects, among others.


It is free on both the Google Playstore and the App Store.

How to Use the Tool

You only need to download the Snapseed app from either the Google Playstore or the App Store to get started.

Snapseed offers essential editing tools like Crop and Rotate. The filter and special effects allow you to play around with light and color to change the look and effect of your image.


Social sharing allows you to send edited photos directly to your social profile.


  • The social sharing features allow you to share an edited photo directly to your account.
  • The app is free.
  • It offers both basic and advanced editing tools.


  • The professional editing tools are limited.
  • No desktop version available.


The VSCO photo and video editing tool has an in-built camera equipped with advanced controls. You can take your picture and edit without having to leave your app.

The advanced editing studio also allows you to edit your photos and videos to your desire.

With its weekly challenges, VSCO hashtags, VSCO girl memes, VSCO is more than just a photo and video editing tool; it’s a community.


VSCO is free on both the Google Play store and the App Store.

How to Use the Tool

To start using your VSCO editing tool, download the app from the Google Play Store (Android users) or the App Store (iOS users).

The in-built camera comes with advanced controls like Lighting and Saturation control, allowing you to take enhanced pictures.

The tool also comes with many filters to use on your pictures. The best part is that you can download this filter on Adobe Lightroom and get the same results.

Another great feature is the access to its creative community. You can use search and get inspiration from people’s edits on the app. Alternatively, you can simply search for the hashtag #VSCO on Instagram.


  • It is free for users.
  • Access to a creative community for inspiration
  • Thousands of filters to choose from when you want to do a quick pic editing
  • In-built camera with advanced controls


  • No desktop version is available.


Layout is owned by Instagram – it is a photo-taking and editing tool and aimed at creating great collage for sharing on Instagram.

With Layout, you can create a collage for up to nine photos. The best part is that you can edit with Instagram filter tools on this app. Besides that, this tool also supports sharing directly to Instagram. No need to leave the app before you share your edited photos to Instagram.


Layout is free on both the Google Play Store and the App Store.

How to Use the Tool

To start using the app, download it from the Google Play Store or the App Store.

You can start by editing photos by using the filters from Instagram.

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