Web design plays an essential role in the success of any Digital Marketing strategy .The problem is that there is a lot of confusion French Guiana Email List about what design means or how it should be used in a company’s digital strategy.

It is not surprising that companies around the world, the size of Nike, Cola Cola, Google and Apple, are so concerned with this aspect in their products and services.

The good news is that it’s not just the giants of commerce that can use design to their advantage. Your company can (and should) do it too. But how do you use what you still don’t understand? Therefore, we will explain today two of the most important concepts you need to learn: UI and UX design.

If you already knew them and thought they were both the same, we will help you correct that confusion. Ready? Let’s go! What is UX design? The term UX comes from User Experience, or User Experience . It is basically how a person feels while using any digital product or service that your company offers. UX also has to do with the feeling of this person after using your product.

That includes their experience with your website and blog, the online system or the application , even if your business is not 100% digital it also applies. What is the role of UX design in Digital Marketing? Imagine the following example: when accessing your website , a potential customer wants to know how to contact one of your salespeople .