Marketing automation constitutes a real strategic advantage and a considerable saving of time … provided you have the right tool. Here we offer you a comparison between two recognized marketing Pakistan Email List  automation applications: Webmecanik and Plezi. The first focuses its technology on an open source model and is mainly intended for mid-sized companies and SMEs. The second is a B2B platform developed in Saas and from a French publisher. It mainly targets small and medium-sized businesses.In order to decide between Webmecanik and Plezi, discover our assessment based on 4 main criteria: interface, functionalities,

integration of external tools and prices.InterfaceWebmecanikWebmecanik offers a clean interface with few colors, with smooth navigation. The solution is distinguished by its ease of use and the sobriety of its dashboard.PleziA strong point of the solution, Plezi’s clean and modern interface offers an excellent user experience. Navigation is both fluid and intuitive. In addition, user feedback is taken into account in order to regularly improve ergonomics.Features of Webmecanik and Plezi WebmecanikWebmecanik offers all the essential features of a marketing automation solution: Campaign generatorManagement of automated scenarios (workflow) Creating progressive formsForms managementLanding pages editionScoring managementLead nurturingMultichannel communication: email, SMS,

web and mobile notifications, pop-up, tweet Reporting & analysisCRM integrationLead managementIn addition, there are some additional features such as: Account Based Management (ABM): this feature allows you to track the grouped activity of contacts, whether anonymous or not, belonging to the same company. You can thus carry out targeted approaches towards the leads of a company.The advantages of Webmecanik One of the main advantages of Webmecanik is that it is open source software. Open source offers the advantage of having a stable and constantly evolving tool to meet market needs.Webmecanik also offers an Academy for training in web marketing.

On the program: face-to-face classes, video lessons, quizzes and challenges.Cons of WebmecanikUnfortunately, Webmecanik does not provide the possibility to use the techniques of viral marketing on social networks.PleziPlezi has all the essential features to easily carry out marketing automation campaigns: Campaign managementContent management (segment, centralize, analyze) Management of automated scenarios (workflow) Smart formsSmart campaignSocial media managementAutomated newslettersCRM integrationThe advantages of PleziPlezi allows you to create an intelligent campaign in order to set up lead nurturing very quickly. It is also a 100% French tool.

The support service, based in France, is very available and responsive.Training as well as many resources are accessible through the Happy Academy.Cons of PleziThe marketing calendar is not visual enough and does not allow you to see the programmed actions all at once. This functionality is however about to evolve.Integration with external tools WebmecanikWhat would a marketing automation tool be without the integration of external applications? Webmecanik allows to include many solutions such as: GoTo solutionsGmailLivestormHubspot CRMPipedrivePrestashopSalesforceMail ChimpOutlookZohoTwitterSugar CRMSellsyWoocommerce, etc.Of course, it is also possible to use Zapier.Since this is OpenSource software, the increase in the number of contributors allows for more integrations. An undeniable advantage in the long term.PleziPlezi does more than just pair up with external tools. It mainly offers two-way integrations with the main CRMs on the market such as Salesforce, Hubspot CRM, Pipedrive, Zoho, Sellsy, Microsoft Dynamics 365, etc.

This feature allows information to be automatically synchronized and updated between Plezi and the CRM.Just like Webmecanik, Plezi also offers the integration of external tools via Zappier.Do you want to be supported in the choice and implementation of your marketing automation solution?PricesWebmecanikThe price of the Webmecanik subscription depends on the number of company contacts. The price starts at 400 euros / month for 10,000 contacts. This price includes all the functions of the software. It is possible to commit to the year or to pay monthly.Plezi3 formulas are available:Stark (299 € / month): includes a database of 1000 contacts and all functionalities except those of marketing automation.Iron (499 € / month): includes 1,000 contacts and gives access to all of Plezi’s functionalities, including those of marketing automation and drip marketing (automatic emails).

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