As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy. These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out that 48% ran influencer campaigns with interest in using influencers on. Therefore, TikTok rising 325% in just one year according to The State of Influencer Marketing to 2021 research. It doesn’t matter what industry you’re in – ecommerce. Companies have great reasons to optimise their mobile app experience.

What makes an optimised mobile commerce experience?

Reliability. From 2019 to 2020, the uninstall rate of shopping nigerian email leads apps went up about 31%. Therefore, leading to an average loss of over $100,000 USD per month for ecommerce businesses. The reasons are myriad, from a lack of personalised offers to app size and battery drain, but performance and stability tops the list: 62% of people uninstall an app if it crashes, freezes or generates constant errors.

Convenience. The fewer headaches you give a customer, the better. Saved ordering information, such as billing, shipping and discounts, reduces customer consternation and makes it simpler for them to go from searching to buying to receiving without hiccups.

Three tips for creating a sticky mcommerce app

With the right tools, ecommerce brands can learn more about how customers use their app so they can provide an even better experience. Here are a few tips for optimising your app’s mcommerce experience.

Capture everything. The average digital session includes 1000 events, from clicks and taps to errors and exits. You must be able to collect, analyse and visualise every one of those events for a complete picture of your customers’ digital journeys. Any one of them could be the difference between conversion and abandonment.

When evaluating mobile app analytics tools, a top criterion should the completeness of data captured and analysed. You also want to be able to understand customer journeys across your web site and mobile app.

Why most mobile app optimisation tools fail

It’s only with the benefit of hindsight (or the rare incredibly informative customer review) that most mcommerce companies can really figure out what led a customer to complete or abandon a purchase. Mobile app analytics are generally less mature than the longer-tenured web analytics tools. In addition, most app analytics solutions are burdened with heavy SDKs, an average of 15 per shopping app, and a lack of configurability, both of which lead to poor performance and shallow insight.

To fully understand and optimise your mcommerce experience, you need a tool that doesn’t impede your app’s performance AND also offers the most important piece of information about customer behavior: “Why.” Only when you understand why your customers behave as they do can you truly optimise their mobile journey and maximise your business results.