newsjackingLike everything in life, marketing has had to evolve and adapt to current trends.Consumers behave differently and with this, some dissemination strategies have become obsolete and new and better ones have emerged, like this one that we want to show you.From a literal point of view, Newsjacking translates as “news hijacking” and in practice it is a Digital Marketing technique that uses news and relevant news to spread or expose a brand or product.How is the process to create a Newsjacking?1. Look for the news of the momentThe first thing is that you must be attentive to everything that happens in your Malta Phone Number List environment, to find news that is very relevant for Internet users and social networks.For example, a concert, the end of a sports championship, a political event or any event that attracts public attention.2. Find the connection between the news and your brandThen, you have to create and publish content that echoes this event and includes a brand message. For example, the point of view about an event, products or services that resemble what happened.Be creative and fast, so as not to lose your timing and, also, be very careful with the tone you give it. Being moderate can prevent users from rejecting your post.3. Help it to reach the hands of those who can spread it Then the content spreads, but not by its own hand, it must be the news agencies who do this work.How? Well, as it is an event of the moment, many journalists will surely be on the news and some will want a different approach to it. Therefore, it is advisable to make it easier for professionals to have access to such content (we will tell you below the how).
Now, surely you are wondering what this technique contributes to your Inbound Marketing strategy . If so, don’t back away!Digital Marketing GuideFind out how to improve your strategy right [email protected] are the advantages of Newsjacking?The benefits of using Newsjacking are simple:make content viral and reach thousands or hundreds of thousands of users; increase traffic on your website;gain a large number of followers on your social networks; increase the number of leads, add users to an Email Marketing campaign , among others.So,
Newsjacking is a technique that is used to generate visits and traffic to your social platforms and website. What triggers the possibility of contacting users interested in your products or services.Since you know the step by step to create it and the advantages that applying it to your Inbound Marketing strategy offers, it is necessary that you know what is behind the development of Newsjacking , that is, the Know How.