In a world where competition is fierce, the details can really make a difference. According to the latest YouTube statistics , 2.3 billion active users connect to YouTube every month . We’re talking about half of the internet , not counting those who don’t have an account. With this huge influence on the video platform, how can you convince a user to watch your own videos and increase the views on your YouTube channel? First, you need to choose the right YouTube cover size (also called “thumbnail” or “thumbnail”). In this article, you’ll find out what the perfect measurements are, best practices for creating it, and other tips for getting more views.

YouTube thumbnail: what is it for?

The YouTube cover is a small image that serves as a preview. Its purpose is to grab users’ attention and click on the video to watch it.

Here are some examples of custom thumbnails from Oberlo’s YouTube channel :

They are snapshots of the content covered in the video and are used to attract the interest and curiosity of those who turn to YouTube.

YouTube video thumbnail: why is it so important?

They say you don’t have to judge a book by its cover.

In fact, almost everyone does, and YouTube users are no exception. This means that thumbnails can really make a difference and boost your videos.

If done right, they can earn you thousands of views. If done wrong, your videos will go unnoticed.

Thankfully YouTube allows you to customize them.

When you upload a video, the platform egypt email list automatically extracts three still images that you can use as thumbnails.

While this is a very convenient option, it’s always best to create them from scratch.

Compare these two images from a YouTube video posted by Oberlo – which do you think will attract the most attention?

YouTube video thumbnails help you stand out from the crowd and can have a huge impact on your audience growth.

You can also use them to develop the aesthetics of your brand.

But that is not all. You can also use a custom YouTube cover to increase the click-through rate ( CTR ) of your email marketing strategy . According to Wistia , using thumbnails instead of images in emails can increase CTR by more than 21%.

And then it only takes a few minutes to create a YouTube cover.

After all the time you’ve spent planning, organizing, filming and editing the perfect video, what will another 10-15 minutes be?

Don’t give up just when you are one step away from success.

Make sure your video goes viral by creating an irresistible custom YouTube cover.

What is the ideal size for YouTube video thumbnails?

Before you start, you need to know what YouTube cover measurements to use.

Google recommends a resolution of 1280 x 720 with a minimum width of 640 pixels.

In other words, the cover size for the YouTube channel must be large.

This is Google’s explanation : “Your custom thumbnail must be as large as possible, as the image will also be used as a preview in the embedded player”.

It is called a “thumbnail” because it is often displayed in small format: